Genelec appoints End Result as newest manufacturers's rep

DENVER, CO, September 14, 2006

Genelec Inc. has named Canonsburg, PA-based End Result as its manufacturer’s representative in the territory encompassing Ohio, Western Pennsylvania and West Virginia. Karen Richardson, National Sales Manager for Genelec Home Theater Sound Systems, announced the appointment, highlighting End Result’s long-term relationship driven approach to sales communications as a perfect match for Genelec’s ongoing growth strategy.

Founded 18 years ago by principal Ed Dalesandro, End Result is now responsible for assisting Genelec with its sales and dealer training efforts, bolstered by an in-depth knowledge of its territory along with close associations throughout the consumer electronics and custom home installation markets. The firm’s annual manufacturer/retailer open house, The End Result Electronics Show, has helped secure award-winning results and industry-wide notice as a leader in its field.

Karen Richardson remarked, "End Result clearly distinguishes itself in every key area, with a thorough understanding of its markets and a commitment to expansion, as well as a willingness to try new and personalized approaches to building business. Ed’s service and support objectives, combined with his track record for providing sound advice and his educational experience with the CEDIA dealer base, are reflected throughout his company. We’re excited to join our teams’ forces and further strengthen our coverage in this major territory."